Opened in 1890, the beloved Forth Railway Bridge is one of the engineering marvels of the world. We're rather biased at Nae Bother but we'd love to see this Scottish icon succeed in beating 37 other nominated UK sites for possible inclusion in the Unesco list, alongside sites such as the Pyramids and the Great Wall of China. In marketing it's all about differentiating yourself from the competition, so here's why we think it should succeed in its bid:
1. It is currently the longest cantilever bridge in the world for rail transport and the first bridge in Britain to be built of steel. A superb engineering structure with great beauty, it gives the Eiffel Tower a run for its money.
2. Like the Scots people, it's solid, reliable and a trusted friend. It won't let you down and has been around since 1890. They don't make bridges like this any more so we should treasure it.
3. It has that wow factor with its rusty colour and soaring cantilevers; although, like all good things in life it's high maintenance!
4. On the international stage it has existing brand equity and is easily identifiable as that Scottish landmark.
5. It constantly adds value to people's lives, not just for its beauty but for its functionality - every day people are transported by train through its arches between Fife and Edinburgh.
We'd be delighted to hear people's views. Not sure if this is feasible, but we could imagine a bridge climb like the one in Sydney http://www.bridgeclimb.com/ being a great tourist attraction.
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