‘William Hill’s betting shops are a familiar fixture on the UK high streets. We are the largest operator in the retail betting market with around 2,300 shops throughout the UK and Ireland, representing around 25% of the market. Over-the-counter betting and gaming machines in our shops account for approximately 75% of William Hill's annual gross win and we continue to innovate to grow the business. Most of our shops are now open for over 12 hours a day and offer real-time sports information, coverage and results through satellite links, a range of numbers bets drawn every day, and gaming machines.’
The above information was taken from William Hill’s website and all sounds quite impressive, as you would expect from the largest player in the market; however, with the increasing popularity of online betting the traditional bricks and mortar distribution channel is under attack. To maintain their number one position, as part of their marketing strategy, you would imagine that William Hill would have invested in all their shops to create a favourable image for the brand with modern, attractive shop windows to entice punters inside. In the above paragraph, one of the key words mentioned is ‘innovate’ – it’s all about consistency and attention to detail when it comes to successful innovation, or your brand will be hurt. They may be open 12 hours a day and have invested in all this real time technology but maybe they should have spent some money on their shop windows. We couldn’t resist taking this photo of their shop in Putney, London.
How long ago did Andre Agassi sport that ridiculous, bleached mullet and Alan Shearer play for Blackburn Rovers FC? When did Sharp sponsor Manchester United and Sally Gunnell win Olympic gold? Answers on a postcard please to Nae Bother! Come on William Hill, you’re letting your team down with such a dated window display which is stuck in the early 90s. You need a consistent brand message.
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